About Us

Plastic has become a material that we use on a daily basis, and when used correctly, it is perfect.  So let's clarify one thing to begin with, we are not against the use of plastic, we are against single-use plastics.

We're Shole, and we want to save the planet.

Created in 2019, Shole exists to help people kick their habit of single-use plastics, and swap them for much more sustainable and environmentally friendly alternatives.

We do things differently.

Our focus is to reduce the amount of plastic dumped into the oceans every year.  We do this not only through the products we sell, but throughout our supply chain.  Our packaging is 100% recyclable, made from recycled materials, and will be 100% plastic free.

We care.

This is why we set up.  We care about the oceans which by 2050 will contain more plastic than fish.  We care that the likelihood of coral becoming diseased increases from 4% to 89% once it comes into contact with marine plastics.  Plastics have made their way to ocean depths even humans are not yet able to visit.

How can Shole help?

Our products can help you make a small change to your lives, but will have an overwhelmingly positive impact on the environment.  

We are proud to say #wedontdoplastic.  We are committed to making the world a better place, one with clearer oceans, clearer air, clearer consciences. 

Join us today, together, we can help significantly reduce the impacts of single-use plastics on our planet.

Meet the Founders

We set up Shole after watching Sir David Attenborough’s documentaries. We hadn’t realised the scale of the plastic pollution problem at a global level: we were deeply shocked, and we began asking ourselves how we could be part of the solution.

We chose to leverage our professional experience with eCommerce to tackle the issue of single-use plastics.  Everything we do aims at reducing single-use plastics by replacing disposable bottles, food wraps and coffee cups with our own sustainable products.